Description & Requirements who are we

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team We're looking for a Senior Product Education Copywriter to create clear, compelling, and on-brand product education content that helps guests understand, connect with, and get excited about our products. From product descriptions and naming to packaging and educational resources, this role brings our innovations, technologies, and product stories to life across a variety of guest-facing touchpoints.

In this role, you excel at translating complex product details into language that is both engaging and easy to understand. You partner closely with cross-functional teams to gather insights, understand product intent, and identify the most meaningful stories to tell. You understand how words contribute to the overall guest experience and have a robust appreciation for how verbal and visual elements work together to create a cohesive brand expression across retail and e-commerce channels.

As a Senior Copywriter, you bring exceptional writing and editing skills, strong attention to detail, and a deep curiosity about product.



You thrive in a rapid-paced environment, balancing multiple seasons and priorities while maintaining accuracy and consistency. You are a strategic problem solver who takes initiative, confidently presents recommendations, and delivers high-quality work. Beyond writing, you are a trusted partner and subject matter expert who helps teams understand our products and mentors others to strengthen storytelling across the business.

core responsibilities

Write clear, persuasive, and technically flawless copy within a defined brand tone of voice for our seasonal Why We Made This product descriptions for our apparel, accessories, and other special projects

Write seasonal descriptive names for products

Proof seasonal artworks for packaging (including dielines, and illustration copy); collaborate on packaging hierarchies with managing editor

Translate nuanced product and innovation terminology into language that is clear and engaging

Incorporate feedback from Managing Editor, peers, and partners with a positive attitude

Take initiative to create proactive solutions; presenting solutions in polished formats (presentations, Miro boards) and in dialogue with leaders

Maintain and track accurate content in internal organization systems

Facilitate cross-functional meetings to learn about our products so you can write about and name them





Understand the structure of the brand's identity-paying special attention to how visual and verbal executions come together to create a holistic in-person and e-commerce retail experience

Work in close-knit partnerships with various cross-functional partners

Be a subject matter expert for all things product to partners across the business

Consider the guest's journey, whether they're in store or online

Mentor, train, and ideate with other team members

Assist Managing Editor with reviewing and editing work, as needed

qualifications

6+ years of professional copywriting and/or product education writing experience

Must have a portfolio of work demonstrating original ideas and strong copy across various media

Bachelor's degree or equivalent experience in a related field (e.g. English, creative writing, journalism, marketing, etc.) required

Expert-level technical writing skills, including advanced knowledge of grammar, syntax, and punctuation, as well as experience using organizational style guides

Expertise adapting copy for print and e-commerce settings, including advanced knowledge of SEO best practices

Proven ability to ideate, communicate, develop, and deliver final product both independently and in collaborative team settings

Highly proficient working with content management systems and spreadsheets to store, organize, and deliver written information

Ability to work on concurrent projects and timelines and effectively juggle diverse writing demands

Comfortability working on a "Go-to-Market" calendar timeline

A self-starter with excellent communication skills, who's able to lead bodies of work and identify optimization pote

📌 lululemon Senior Product Education Copywriter (Winnipeg)
🏢 Lululemon
📍 Winnipeg