Self-driven career development programs

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story

Who We Are Looking For Rogers is looking for a strategic, data-driven and engaging leader to join our team as Senior Manager, Performance & Product Marketing across our leading media brand portfolio. This role will lead the strategy and execution required to acquire, engage and retain Canadian sports and entertainment fans across our streaming product suite, including direct-to-consumer subscription services, websites and apps across digital platforms.

The Senior Manager will connect paid media, first-party data, UX/UI, and customer insights into one integrated growth engine. They will lead a high-performing team, set clear priorities and performance standards, and partner across the business to deliver sustainable subscriber growth, stronger engagement and improved retention.

What You Will Do Performance marketing and growth

Own and drive the performance marketing roadmap, annual strategy and investment priorities for Sportsnet, Citytv and discovery digital and direct-to-consumer products.





Lead the end-to-end campaign lifecycle, including audience and channel strategy, briefing, creative and media evaluation, optimization, measurement and post-campaign reporting.

Establish clear objectives, KPIs, testing plans and reporting frameworks across acquisition, conversion, engagement, churn reduction and customer lifetime value.

Use product, campaign and customer analytics to identify growth opportunities, improve conversion and deepen engagement across the customer journey.

Oversee agency and platform partners, ensuring strong strategic thinking, disciplined execution, transparent reporting and continuous performance improvement.

Product Marketing

Define and prioritize product features and requirements to improve acquisition and onboarding journeys.

Collaborate with Product and Development to influence the product roadmap for merchant growth initiatives.

Build, maintain, and operate an always-on, continuous optimization model of non-paid marketing activities (platform marketing partnerships, app store creative and copy, marketing webpages and buy flow)

Utilize data and testing to unlock recent insights on our customer base and create innovative ways to grow the business Manage advertising relationships between brand and platform partners.

Manage optimizing content, copy, and assets to improve discoverability and maintain accuracy





Team leadership and cross-functional influence

Lead, coach and develop a team of performance marketing and CRM professionals, setting clear accountabilities, objectives and development plans.

Create an inclusive, high-performance team culture grounded in collaboration, curiosity, accountability and continuous learning.

Prioritize team capacity and workflow, remove barriers, and ensure work is focused on the highest-impact customer and business opportunities.

Act as a senior champion for our digital streaming and direct-to-consumer business, aligning stakeholders across marketing, product, editorial, social, sales, communications, data, technology, finance and legal.

Present performance, insights, risks and recommendations to senior leaders, translating performance data into clear decisions and roadmaps.

What You Will Bring

8+ years of progressive experience in performance, digital, growth or lifecycle marketing, with meaningful experience in a subscription, direct-to-consumer or digital product environment.

Demonstrated people leadership experience, including hiring, coaching, performance management, prioritization and development of team members.

Deep knowledge of the digital advertising ecosystem, including paid search, paid social, programmatic, video, app and emerging performance channels.

Hands-on fluency with campaign, web and product analytics platforms, and the ability to turn data into clear insights, decisions and optimization actions.

Experience developing CRM and lifecycle programs, including segmentation, journey design, personalization, experimentation, retention and win-back.

Working knowledge of marke

📌 Sr Mgr Perf (Winnipeg)
🏢 Rogers Communications
📍 Winnipeg