Lead positioning and messaging strategy remotely for Demand Spring, building research-backed frameworks that guide revenue marketing and sales execution.This contract, fractional executive assignment suits a senior strategist with repeated B2B experience. You will work directly with client leadership on competitive differentiation, value propositions, segmentation, and content strategy while moving across engagements independently.Key Responsibilities:
Develop positioning frameworks, category strategies, and value propositionsAnalyze competitive intelligence and market landscapes for strategic decisionsBuild corporate, product, persona, and campaign messaging hierarchiesDefine content pillars, formats, channels,



and journey alignmentSupport launches across products, markets, and customer segmentsRequirements:
10+ years in B2B brand, growth, or positioning strategyConsulting or senior in-house strategy experienceExcellent writing and narrative construction skillsExperience facilitating executive workshops and stakeholder alignmentIndependent contractor experience across multiple client engagementsApply your positioning expertise, competitive research, and messaging discipline to Demand Spring’s remote client strategy work.
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📌 b Positioning And Messaging Vice President (Winnipeg)
🏢 Demand Spring
📍 Winnipeg