Own paid media strategy for senior living clients remotely, using Google Ads, Meta, LinkedIn, and Microsoft Ads. Make budget calls and shape campaign direction.

Blacksmith Agency seeks a PPC Manager focused on senior living operators and home care agencies. You will manage paid media only, working across multiple client accounts. The work includes targeting, bidding, creative testing, conversion tracking, attribution, and client communication.

Key Responsibilities:

- Manage paid media across four advertising platforms
- Allocate budgets and optimize bidding and targeting
- Test creative and decide when campaigns should end
- Maintain GA4, tag manager, and platform pixel tracking
- Present roadmaps, results, retention, and account growth

Requirements:

- Three or more hands-on years with Google Ads and Meta
- Experience building, running, and optimizing campaigns personally
- Demonstrated movement in ROAS, CPA, or pipeline metrics
- Agency experience managing several clients simultaneously
- Explicit spoken English for live calls with United States clients

Bring senior living paid media expertise, reliable attribution, and confident campaign leadership to Blacksmith Agency’s remote client accounts.

📌 Senior Living PPC Manager (Edmonton)
🏢 Blacksmith Agency
📍 Edmonton