Build the creative intelligence engine for Clever Digital Marketing in Canada, connecting consumer psychology, performance data, and portfolio-wide learning. As Head of Creative Strategy, you will help CDM’s in-house creative team find new winners for large home improvement accounts. Your leadership will connect creative strategy, execution, performance, and learning as one system. You will develop frameworks that make iterations deliberate and evidence-based, while helping Media Buyers and editors create stronger briefs and recommendations. The position partners with Paid Social, Paid Search, CRO, Client Success, and leadership. Key Responsibilities:





Build systems translating customer and market data into direction Capture and apply learnings across accounts Review work and challenge strategic thinking Develop briefing standards and learning loops Hire and develop future Creative Strategy talent Requirements:

Strong direct-response and consumer-psychology experience Creative strategy or performance creative leadership background Experience scaling teams, departments, or operating systems Explicit, decisive communication and strategic action CRO and landing-page testing familiarity preferred Strengthen CDM’s performance marketing engine with consumer psychology, creative intelligence, cross-account learning, and decisive leadership.

📌 Creative Strategy Lead Performance Marketing (Winnipeg)
🏢 Clever Digital Marketing
📍 Winnipeg