Campaign analytics leadership meets SQL and Pega CDH in Downtown Toronto, with a hybrid schedule requiring three to four office days weekly. This 12-month Manager role covers acquisition, engagement, cross-sell, retention, and win-back campaigns. You will shape analytical roadmaps, audiences, testing, measurement, and optimization. The work connects marketing priorities with actionable recommendations across customer segments, products, channels, and journeys. Key Responsibilities:

Lead campaign analytics from chance sizing through post-campaign evaluation Develop segmentation, propensity, response, uplift, and customer-value strategies Build business cases and forecast financial outcomes for campaign decisions Design measurement frameworks and apply control groups and A/B tests Deliver dashboards,



scorecards, deep dives, and executive-ready recommendations Requirements:

Bring 5+ years of progressive analytics experience Have 3+ years of strong SQL and data-analysis experience Understand experimentation, incrementality, targeting, personalization, forecasting, and ROI analysis Use Python, R, SAS, Power BI, Tableau, or comparable tools Hold a quantitative bachelor's degree or related qualification Apply campaign measurement, SQL, experimentation, and customer analytics expertise to optimize decisions in a hybrid Toronto assignment.

📌 Campaign Analytics Manager SQL Pega CDH (Winnipeg)
🏢 FINTECH PROFESSIONALS
📍 Winnipeg