Own paid media strategy remotely for Blacksmith Agency, managing Google Ads, Meta, LinkedIn, and Microsoft Ads across client accounts.As Search Engine Marketing Manager, you lead paid media for B2B and growing-brand clients. You set targeting, make budget calls, build roadmaps, and explain performance narratives. The role centers exclusively on paid media, with SEO handled separately by its own strategist.Key Responsibilities:
Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft AdsAllocate budgets, adjust bids, target audiences, and test creativeDecide when campaigns should be discontinuedMaintain conversion tracking and attribution using GA4, tag manager, and pixelsBuild roadmaps, explain results, and grow client accountsRequirements:
Three or more years hands-on with Google Ads and MetaExperience building, running, and optimizing campaigns independentlyDemonstrated movement in ROAS, CPA, or pipeline metricsAgency experience managing several clients simultaneouslyClear spoken English for live calls with US clientsBring paid media judgment, campaign optimization, attribution expertise, and client communication skills to Blacksmith Agency.
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📌 Paid Media Manager Google Ads Meta (Winnipeg)
🏢 Blacksmith Agency
📍 Winnipeg