Lead programmatic strategy and activation remotely from Canada, using DSP expertise and measurement frameworks to drive B2B campaign performance. Directive Consulting seeks an Associate Director, Programmatic Strategy & Activation to expand its Programmatic services. You will shape departmental strategy, support client growth, and connect programmatic with paid and organic channels. The role requires leadership across teams, partners, vendors, and clients.

Key Responsibilities:

Develop and execute comprehensive programmatic advertising strategies

Align programmatic initiatives with cross-functional business objectives

Define KPIs and analyze campaign performance regularly

Manage programmatic partners, vendors, and platforms





Share industry insights as an organizational thought leader

Requirements:

Seven-plus years of programmatic experience in relevant companies

Two-plus years managing, engaging, and coaching people

Experience driving B2B or SaaS growth above $50k monthly budgets

Hands-on DSP expertise, preferably TTD, Nexxen, and DV360

Programmatic planning, measurement, ABM, and pitch experience

Bring programmatic leadership, DSP activation, analytical rigor, and cross-functional collaboration to Directive Consulting’s remote Canadian team.

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📌 Associate Planning Manager (Toronto)
🏢 Directive
📍 Toronto