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Territory Manager (401 East) - 12 Month Contract
Marketing Full Time Sales ON, CA
Village Farms International (Nasdaq: VFF) is a vertically integrated global leader in cannabis and plant-based consumer packaged goods, and sustainable innovation. As one of North America’s longest-standing produce operators built on decades of expertise, we’re a company where growers, innovators, and creators come together to shape the future of high performing plant-based brands, globally.
Joining Village Farms means joining a global team built on purpose, integrity, and ambition. As a Territory Manager representing Village Farms and our brands, you are responsible for driving distribution, consideration, adoption and advocacy for our brands and products. A successful candidate will provide best in class sales processes and customer service by establishing an authentic connection and meaningful collaboration with store owners, key decision makers, budtenders and trade influencers to deliver excellence in execution. If you are a highly accountable individual with a passion for sales excellence, thrive under the pressure of a current and growing industry and enjoy the challenge of managing your own business unit, this role could be for you.
This is a 12-month contract position with the potential to transition into a permanent role based on performance and business needs.
Responsible for driving market share, distribution and revenue in the designated geographical area
Proficiency in critical account level selling drivers, enablers and metrics i.e. distribution, rate of sale, visibility, product quality messaging, promotion,



brand asset deployment and product education
Establish and maintain a regular call cycle that delivers top class service to all accounts within the designated geography
Develop and deliver a sales strategy for the geography that delivers and exceeds company assigned distribution and revenue targets
Adopt a consultative selling approach with strict adherence to SALES, the Village Farms way of selling
Proactively manage product assortment and pricing consistency in accounts to ensure that Village Farms ASSORTMENT ADVANTAGE is implemented and maximized
and the individual account
Conduct territory level data analysis to set focused sales call objectives that deliver maximum impact for the account and Village Farms
Implement brand and trade marketing initiatives within the territory ensuring that account selection delivers maximum ROI and execution is delivered to the PUREST standard
Demonstrate a deep understanding of Village Farms products, brands and the unique selling features associated with delivering high-quality product education
Gather, monitor and capture competitive performance and behaviors including pricing, innovation and market presence
Relationship Building
Build, own, and develop relationships in the assigned geography by creating strong, mutually beneficial and collaborative partnerships with accounts and their stakeholders




Education and Trade Marketing
Deliver top class product education to account staff and key decision makers about our products, growing methods and quality standards
Ensure merchandising tools and promotional assets are strategically leveraged in a manner that ensures the highest consumer impact and maximizes ROI
Delivering occasional education and trade marketing activities outside of regular business hours
Regular attendance in conformance with the standards, which may be established by Village Farms International, Inc. from time to time, is essential to the successful performance of this position.
This role is remote, which requires you to work remotely (or 'on the road'), covering the territory of 401-East- Scarborough East, Oshawa, Pickering, Cobourg, Kingston, Brockville up to Cornwall . May include travel to the office/site from time to time.
Minimum 1-2 years' experience in retail, B2B sales, Wholesale, Trade Marketing, customer service or related field
Previous experience in the cannabis sector is beneficial, but not essential. Transferable knowledge and proven experience with Salesforce is an asset
Demonstrated knowledge of sales best practices and account management
Interest, knowledge, and passion for Cannabis is an asset
Influencing & Networking. Creative thinker focused on providing innovative solutions
Proficiency with Microsoft Office programs
Must have a driver's license and willingness/ability to travel within a geographic region extensively
Must have the ability to maintain and pass an RCMP criminal record check and obtain a security clearance
What you do here matters - to our people, our products, and the customers we serve.

📌 Territory Sales Manager - Contract (Toronto)
🏢 Village Farms
📍 Toronto