Marketing | Toronto or Waterloo, hybrid | Reports to the CEO

Silvie is building the Oura for seniors and health.

Silvie helps older adults live safer, longer and better in their own homes, and gives their families peace of mind. Silvie is the consumer brand of Pontosense, whose technology is live in 24 countries, and it launches nationally in January.

January brings families to Silvie. Every email, push and in-app moment after the first purchase shapes whether Silvie becomes part of a family's routine or ends up forgotten. Your mandate is retention and referral: the full journey from first visit to long-term fan, across email, SMS, push and in-app. You'll work with growth, content, product and customer support, and you'll be hands-on in the tools yourself. This is a building role. Win over the parent: journeys that help the adult child bring Mom or Dad on board, and answer "will I be watched?" Two audiences: the adult child who buys, and the parent who decides whether Silvie stays.

You have tested your first big ideas and shipped what worked.





Referral is a real channel, not a side project.

You have built lifecycle or CRM programs for a consumer, DTC, subscription or app brand, roughly 3 to 6 years in.

You are hands-on in tools like Klaviyo, Braze, Customer.You are comfortable with data: cohorts, funnels and tests are how you decide.

You care about older adults and their families, and it shows in your work.

Bonus: health, wellness or caregiving; Help build a consumer brand from its first families to homes across North America.

Opportunity for equity.

Health, dental and vision benefits. We value diversity and believe that everyone deserves an equal prospect to succeed.

If you have a disability or special need that requires accommodation during the hiring process, please let us know. We strive to provide accessible communication and technology for our employees and customers and always look for ways to improve.

📌 Marketing Manager E-Health (Toronto)
🏢 Pontosense
📍 Toronto