Heave is a creative agency that turns brands into cultural moments. We combine internet-native content with one of the largest meme and creator distribution networks online (40M+ followers across IG and TikTok) to get brands seen by Gen Z and millennials. We've run campaigns for DoorDash, Hinge, Netflix, Dunkin', Liquid I.Build and own Heave's influencer offering end-to-end, from creator sourcing to final ad performance
Source, vet, and sign creators who can write and perform short-form skits (comedy, POV, storytime, relatable formats) across TikTok, IG Reels, and YouTube Shorts
Brief creators on hooks, angles, and messaging that convert as ads, not just content that gets likes
Partner with client media buyers to launch creator content as Meta Partnership Ads (and TikTok Spark Ads), then iterate on what's working
Track performance (hook rate, hold rate, CTR, CPA, ROAS) and feed learnings back into the next round of briefs
Grow a scalable creator roster that becomes a long‑term asset for Heave and our clients
Help sales package and price the offer, and join client calls as the subject‑matter expert
Experience in influencer or creator marketing, ideally at an agency, creator platform, or rapid-growing DTC brand / consumer app
A track record of creator content that was turned into paid ads. Strong understanding of Meta Partnership Ads / whitelisting, usage rights, and how creative performs in paid social
A real network of creators and talent managers, and a sharp eye for who can actually perform on camera
Bonus: experience with comedy/skit creators, TikTok Spark Ads, or building a service line from zero
Performance bonus tied to service‑line growth
Fully remote (North America)
📌 Marketing Manager [ Remote Work ] (Toronto)
🏢 Heave
📍 Toronto