07 Nov
|
Directive
|
Montreal
07 Nov
Directive
Montreal
Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to advance B2B marketing performance.
The Associate Director, Programmatic Strategy & Activation owns expansion of Directive Consulting’s Programmatic services and department vision. This leadership role develops strategies, analyzes KPIs, manages partners, and provides programmatic expertise. Define KPIs and analyze campaign performance regularly
Manage programmatic partners, vendors, and platforms
Two-plus years managing, coaching, and inspiring people
Hands-on DSP campaign building and optimization experience
Programmatic planning, measurement framework, and ABM experience
Bring programmatic leadership, DSP activation, and analytical expertise to expand Directive Consulting’s B2B marketing services remotely.
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📌 Associate Planning Manager (Montreal)
🏢 Directive
📍 Montreal