Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to drive B2B growth. As Associate Director, Programmatic Strategy & Activation, you will expand Directive Consulting’s programmatic services and guide departmental vision. The position requires programmatic leadership, people management, campaign optimization, and cross-functional collaboration. You will support B2B and SaaS clients while developing strategies that align with business objectives and client KPIs. Key Responsibilities:

Develop and execute comprehensive programmatic advertising strategies Align programmatic initiatives with cross-functional business objectives Define KPIs and analyze campaign performance regularly Manage programmatic partners,



vendors, and platforms Share industry insights as an internal thought leader Requirements:

Seven or more years in programmatic roles Two or more years managing, coaching, and engaging people Experience growing B2B or SaaS clients with $50,000 monthly budgets Hands-on DSP campaign building and optimization expertise Experience with TTD, Nexxen, DV360, and ABM preferred Apply programmatic leadership, DSP optimization, and analytical expertise to expand Directive Consulting’s B2B marketing capabilities.

#J-18808-Ljbffr

📌 Associate Director Programmatic Strategy (Winnipeg)
🏢 Directive
📍 Winnipeg