Own retention and referral for Silvie in Toronto or Waterloo, using email, SMS, push, and in-app journeys in a hybrid marketing role. As Lifecycle Marketing Manager, you will build Silvie’s lifecycle program from scratch. You will guide adult children and parents from first visit through long-term advocacy. The work spans onboarding, activation, retention, referral, segmentation, testing, and measurement. You will collaborate with growth, content, product, and customer support. Key Responsibilities:

Build onboarding journeys that deliver first value within week one Create weekly digests and in-app habit-building moments Develop referral, retention, and win-back programs Segment buyers, parents, and family channels appropriately Test journeys, timing, copy, and lifecycle performance Requirements:

Three to six years building consumer lifecycle or CRM programs Hands-on experience with Klaviyo, Braze, Customer.io, or HubSpot Strong copywriting skills with concise, readable messaging Comfort using cohorts, funnels, tests, and dashboards Care for older adults and their families Build Silvie’s retention and referral engine through thoughtful journeys, transparent measurement, and messaging families trust.

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📌 Lifecycle Marketing Manager Silvie (Winnipeg)
🏢 Pontosense
📍 Winnipeg