Lead programmatic strategy and activation remotely for Directive Consulting, using campaign measurement and DSP expertise to advance B2B growth. As Associate Director, Programmatic Strategy & Activation, you will expand Directive Consulting’s programmatic services and guide departmental strategy. The leadership role requires programmatic planning, campaign optimization, and cross-functional collaboration. You will support client growth across B2B and SaaS landscapes. Key Responsibilities:

Develop and implement comprehensive programmatic strategies Align initiatives with cross-functional business objectives Establish KPIs and analyze campaign performance Manage programmatic partners, vendors, and platforms Share industry knowledge as an internal thought leader Requirements:

Seven-plus years in programmatic roles Two-plus years managing, inspiring, and coaching people Experience driving B2B or SaaS growth above $50,000 monthly budgets Hands-on DSP campaign building and optimization experience Programmatic planning and measurement framework expertise Bring programmatic leadership, DSP activation, and analytical measurement expertise to Directive Consulting’s remote strategy team.

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📌 Associate Director Programmatic Strategy (Winnipeg)
🏢 Directive
📍 Winnipeg