Turn communications data into explicit recommendations for the City of Hamilton, connecting platform analytics with campaign strategy and resident engagement.

Reporting to the Senior Marketing & Content Strategy Advisor, this Specialist supports an analytics ecosystem for enterprise-owned platforms. The role provides tools, training, automated dashboards, and standardized measurement frameworks for team self-service. It also translates complex findings for operational teams and senior leadership.

Key Responsibilities:

- Maintain consistent data standards across owned marketing platforms
- Enable teams through analytics tools, training, and dashboards
- Translate performance data for technical and non-technical audiences
- Guide content strategies for platform-specific messaging and formats




- Partner with media buyers and content creators on optimization

Requirements:

- Degree, diploma, or equivalent education and related work experience
- Demonstrated experience in digital analytics or related roles
- Familiarity with analytics, email, social insights, and visualization platforms
- Ability to analyze segmentation, user behaviour, and engagement trends
- Excellent communication, presentation, time management, and collaboration skills

Combine analytics enablement, data interpretation, and communications strategy to strengthen measurable channel performance and audience-focused outcomes.

📌 Communications Analytics Strategy Specialist (Canada)
🏢 City of Hamilton
📍 Canada