Optimize merchant campaigns at affirm through performance analytics, affiliate tracking, and paid media planning. This remote-first work supports partners across North America.

The Partner Marketing Lead manages campaign performance for assigned merchant partners and supports measurable growth. You will develop recommendations from campaign results, identify investment opportunities, and coordinate marketing programs across onsite marketplace placements, offsite media, affiliate, and emerging channels. Collaboration is central.

Key Responsibilities:

- Optimize affirm marketing solutions across marketplace, media, affiliate, and emerging channels
- Translate campaign results into actionable performance recommendations
- Identify opportunities to grow merchant investment and performance goals




- Support dedicated marketing plans for inbound partner RFP requests
- Coordinate resources, relationships, and cross-functional campaign execution

Requirements:

- Six or more years in partner, performance, affiliate, or product marketing
- Experience with CPA, CPC, CPL, and CPM payment models
- Transparent understanding of affiliate tracking tools, models, and platforms
- Analytical, data-oriented approach to campaign development
- Experience with online retail, merchandising, and customer acquisition

Use performance marketing expertise, affiliate measurement, and commercial insight to improve affirm partner campaigns and investment outcomes.

📌 Performance Marketing Lead Merchant Partnerships (Edmonton)
🏢 Affirm
📍 Edmonton