Position:Trade Marketing ManagerLocation:Calgary, AlbertaLevel:ManagerHiring Range:$90,100 to $112,600Benefits and PerksCompetitive compensationRRSP‑matching program to help you save for retirementA commitment to work‑life balanceBenefits coverage for partners and kidsParental leave top‑up for primary and secondary caregiversEmployee product creditTuition reimbursement program for eligible employeesEmployee and family assistance programDiscount program with access to perks from big brands and local favouritesProfessional development opportunities including mentorship and leadership developmentIf you require an accommodation or an accessible format at any stage of the application or hiring process, please let the recruitment team know. We are committed to providing an inclusive and accessible experience for all candidates.Why Join Sleeman Breweries?What’s your story? Ours is about pushing boundaries to create Canada’s third‑largest brewery known for unique craft and world‑class brands enjoyed across the country. As part of Sapporo Breweries, our story includes Sleeman Breweries in Ontario, Okanagan Spring Brewery in B.C., Wild Rose Brewery in Alberta, and Unibroue in Quebec. When you join Sleeman Breweries, you join a company deeply committed to quality, sustainability, and creating an outstanding employee experience. People here care about what they do and the people they work with. Write your next chapter with us at Sleeman Breweries.Purpose and ImpactThe Trade Marketing Manager is responsible for developing and executing below‑the‑line (BTL)



marketing strategies that drive brand growth and in‑market performance. This role connects brand strategy with sales execution by delivering impactful promotions, events, and point‑of‑sale initiatives. By leveraging data, insights, and strong cross‑functional collaboration, this position ensures effective market activation and continuous improvement of trade programs. This contract is available until September 2027 and requires the successful candidate to be based in Calgary, AB.ResponsibilitiesDevelop and execute trade marketing programs including promotions, events, sponsorships, and POS initiatives across all brands.Ensure alignment with national brand strategies while tailoring execution to local market needs.Evaluate program effectiveness using data and insights to optimize future campaigns.Monitor industry trends, competitive activity, and brand performance through ongoing market presence.Partner with National Brand Managers and Sales teams to ensure seamless planning and execution.Act as the primary liaison with Sales, contributing to planning cycles and ensuring strong execution in market.Manage the regional trade marketing budget,



ensuring effective allocation and ROI.Support demand planning by ensuring promotional activities are accurately captured in forecasts.Lead and coach Brand Activity Managers to drive high performance and capability development.Identify and implement best practices, process improvements, and efficiency opportunities.Skills and Qualifications (Required)Minimum 5 years of experience in a marketing or related role within a consumer packaged goods (CPG) environment, including leadership experience.Proven track record of developing and executing tactical marketing plans.Robust business acumen with demonstrated people management skills.Ability to analyze data and manage budgets effectively.Experience working cross‑functionally and influencing multiple stakeholders.Strong written, verbal, and presentation communication skills.Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook).Post‑secondary education in Marketing or a related business field.Willingness to travel approximately 20%.Work Environment (Hybrid/Onsite)This role operates in a hybrid environment, combining office‑based work with regular travel to support in‑market execution, events, and customer engagement.Commitment to Diversity, Equity and InclusionAt Sleeman Breweries, we believe that better beer, and better workplaces, happen when people feel welcomed and valued for the differences they bring. We are committed to fair hiring practices free from discrimination, and we encourage applications from all qualified candidates.We thank all candidates for their interest; however, only those selected to proceed will be contacted.#J-18808-Ljbffr

📌 Trade Marketing Manager - C$90,100 - C$112,600 A Year (Winnipeg)
🏢 Sleeman Breweries
📍 Winnipeg