Shape Bushbalm skincare launches from concept to market with positioning, claims, and channel expertise. Work from Ottawa with cross-functional partners.

This Product Marketing Manager role connects product development, brand strategy, and go-to-market execution for Bushbalm’s body-care portfolio. You will build positioning, value propositions, product stories, packaging copy, and launch materials while supporting the stage-gate process. The role reports directly to the Director of Product Marketing and partners with Creative, Copywriting, Influencer, Channel, Education, Sales, Operations, Finance, and Regulatory teams.

Key Responsibilities:

- Develop positioning, value propositions, and differentiated product stories
- Create claims, packaging copy, and launch messaging
- Brief Creative, Copywriting,



and Influencer teams
- Prepare retail, Amazon, DTC, and professional channel tools
- Provide product expertise throughout every launch

Requirements:

- Three to five years in product marketing, brand, or insights
- Experience developing product briefs, positioning, and claims
- Experience presenting transparent recommendations from research and data
- Familiarity with structured new product development
- University degree or equivalent experience

Bring product storytelling, claims development, and launch planning to Bushbalm’s growing beauty and skincare channels.

📌 Beauty Product Marketing Manager Launches (Canada)
🏢 Bushbalm
📍 Canada