Shape Dropbox customer growth through lifecycle strategy, experimentation, and multi-product adoption across a global customer base. This senior people leadership role owns lifecycle marketing across onboarding, engagement, retention, monetization, expansion, and re-engagement. You will determine investment priorities, establish measurement, and build scalable programs beyond individual email campaigns. Success depends on connecting product-led and sales-assisted motions with Product Growth, Product, Data Science, and Marketing Operations. Key Responsibilities:

Define lifecycle strategy, roadmap, and investment priorities Build scalable programs for adoption, retention, and revenue Lead customer communication strategy and channel planning Use controlled tests, holdouts, cohorts,



and revenue measurement Develop lifecycle operating model, planning, and technical capabilities Requirements:

10+ years in lifecycle, CRM, retention, or customer engagement Experience setting strategy in SaaS or product-led businesses Expertise in experimentation, automation, segmentation, and personalization Solid cross-functional judgment across product, data, and marketing Experience with self-serve and sales-assisted customer motions Bring strategic judgment and lifecycle expertise to Dropbox’s onboarding, retention, monetization, and expansion programs.

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📌 Lifecycle Marketing Strategy Director (Winnipeg)
🏢 Dropbox
📍 Winnipeg