Build reliable revenue systems with Salesforce, HubSpot, and lead routing expertise while working remotely as Directive’s marketing operations owner.

This Senior Marketing Operations Manager role supports Directive’s marketing and sales teams through connected systems and disciplined reporting. You will own CRM architecture, routing, attribution, data integrity, and the technologies linking the go-to-market function. You will also translate performance data into recommendations for sales, finance, and executive leadership.

Key Responsibilities:

- Design CRM objects, validation rules, Flows, formulas, layouts, and sync logic
- Manage routing, booking rules, capacity, and handraiser follow-up workflows
- Maintain attribution definitions, UTM governance, and offline conversion tracking
- Build pipeline reporting, pacing models,



dashboards, and conversion analysis
- Train teams and maintain documentation, diagrams, and operational how-to materials

Requirements:

- Five-plus years building or rebuilding B2B operations functions
- Advanced Salesforce skills including Data Loader, reports, and dashboards
- Deep HubSpot knowledge across workflows, lists, properties, and integrations
- Analytical ability using Salesforce and Google Sheets
- Ability to operate independently as a team of one

Use Salesforce, HubSpot, reporting, and process design to create dependable systems supporting Directive’s revenue operations.

📌 Revenue Operations Systems Manager (Toronto)
🏢 Directive
📍 Toronto