Shape conversion-focused creative remotely at Directive Consulting, leading designers, motion contractors, testing, workflows, and campaign performance.

This Head of Creative position leads the Performance Design department within a B2B marketing agency. You will balance creative craft with performance marketing, ensuring work meets conversion benchmarks across paid social, display, video, and landing pages. The role reports to senior leadership and partners with paid media and client success teams.

Key Responsibilities:

- Ensure creative meets craft and conversion benchmarks
- Build workflows supporting excellent client creative output
- Ensure campaigns include testing and learning
- Partner with paid media and client success teams




- Represent Performance Design in pitches and client conversations

Requirements:

- Five-plus years in creative performance marketing roles
- Track record managing multidisciplinary creative teams
- Ability to present strategy and financial projections
- Understanding of creative departments as businesses
- Ability to translate creative thinking into business language

Lead performance creative strategy, team development, testing, and client partnership while advancing Directive Consulting’s DiscoverabilityOS methodology.

📌 Creative Director Performance Marketing (Vancouver)
🏢 Directive
📍 Vancouver