Job SummaryThe Senior Marketing Manager is responsible for aligning brand strategy with digital growth execution. Reporting to the Brand Marketing Director and working closely with the Digital Growth Manager, this role ensures all digital channels are strategically aligned, performance-driven, and consistent with SPC’s brand positioning.This is a strategic role that leads digital planning, supports paid and SEO initiatives, oversees email and social strategy, and ensures cohesive messaging across all digital touchpoints. The role serves as a key partner to the Brand Marketing Director to drive measurable growth while maintaining brand integrity. Your data-obsessed, creative, and passionate about building meaningful connections with Gen Z and student audiences.Location:Vaughan (Vaughan Mills Area) or Toronto (Dundas & Bathurst Area)Here’s how you will impact SPC:Digital Strategy & Campaign LeadershipDevelop and implement comprehensive digital marketing strategies aligned with business objectives and brand growth goalsTranslate brand strategy into integrated digital campaigns across paid, owned, and organic channels (such as linkedin, meta, google)Conduct market research and audience analysis to inform targeting and channel strategyDefine channel mix and communication approach for key campaignsEnsure all campaigns balance brand awareness with measurable performance outcomesUse AI tools to generate, test, and refine copy and campaign tactics to improve performance outcomes.Drive AI adoption across the digital function to streamline creative production, enhance strategic planning, and improve operational efficiency.Email Marketing & Lifecycle ManagementDesign and execute email marketing campaigns to nurture leads and increase member retentionSegment email lists and build personalized lifecycle campaignsMonitor open rates, click-through rates,



conversion metrics, and retention performanceOptimize timing, content, and targeting based on data insightsBranding & Brand Voice ManagementEnsure all digital marketing content aligns with SPC’s brand identity, voice, and positioningPartner closely with the Brand Marketing Director to refine tone of voice and messaging consistencyMaintain and evolve brand guidelines across digital channelsOversee development and adherence to brand standards across voice, tone, visual design, and messagingStrategic Oversight & CollaborationCollaborate with the Digital Growth Manager on optimization, budget allocation, and performance improvementLead communication strategy and channel planning across paid platforms (Google Ads, Meta, LinkedIn, etc.)Website & Funnel OptimizationPartner with Product to improve digital journey performanceContribute to CRO initiatives and A/B testing strategiesSupport optimization of key acquisition and conversion pathwaysReporting & Performance InsightsTrack and interpret performance data across digital channelsProvide actionable insights to improve campaign effectiveness and efficiencySupport cross-functional reporting and strategic performance reviewsThe soft skills you bring to the team:Strategic thinker with strong execution capabilityStrong understanding of brand and performance integrationData-driven and results-orientedClear communicator with robust stakeholder management skillsHighly organized and detail-orientedAdaptable in a quick-paced environmentLead develop a team of approximately three digital marketing professionals, fostering a collaborative, accountable, and high-performing culture.Provide clear direction, coaching, and regular feedback to support individual growth and team success.Set team priorities, manage workloads, and ensure projects are executed effectively while balancing business objectives and deadlines.Partner with the Brand Marketing Director on people management.Champion innovation, continuous improvement, and the adoption of AI-powered tools and best practices to enhance team productivity and marketing performance.Technical ProficiencyPaid Media Platforms: Google Ads, Meta Ads Manager, LinkedIn AdsCMS & Website Management: WordPress, Webflow, ShopifyWhat you contribute to the team:Bachelor’s degree in Marketing, Communications, Business, or related field4–6 years of experience in digital marketing (paid media, SEO, email, social, campaign management)2-3 years of Agency experience in a nice to haveExperience operating across both brand and performance marketing functionsStrong analytical skills with the ability to translate data into strategic recommendationsExperience managing agencies and cross-functional stakeholdersExperience marketing to Gen Z or student audiences is an assetSPC is an equal opportunity employer and values diversity at our company. Our hiring process is inclusive of all candidates regardless of their race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or, disability status. Accommodations are available upon request for all aspects of the selection process.The pay range for this role is: 65,000 - 100,000 CAD per year (Vaughan, Canada)#J-18808-Ljbffr

📌 Senior Marketing Manager - C$65,000 - C$100,000 A Year (Winnipeg)
🏢 SPC]
📍 Winnipeg