Head of Digital Marketing – CanadaAs the Head of Digital Marketing for Canada, you will shape and lead the digital strategy that connects investors and advisors to our products and insights.This hybrid role is based in Toronto, Canada and requires in‑office presence Tuesdays, Wednesdays, and Thursdays.ResponsibilitiesDevelop and drive the digital marketing strategy across paid, owned, and earned channels.Establish leading practices, optimize performance across the entire customer journey, and improve return on investment for key business partners.Build and maintain a best‑in‑class digital marketing ecosystem that supports personalized and connected experiences for advisors and investors.Advance the content strategy to ensure communications are timely, relevant, and personalized across all interactions.Manage the paid media budget for both campaign‑based and always‑on programs.Define analytics and reporting requirements to ensure data quality, clear attribution, and actionable insights.Use performance data to inform strategic decisions, improve targeting, and strengthen customer engagement.Partner with marketing technology and IT teams to develop an enterprise architecture that ensures a fully integrated marketing technology stack.Research and evaluate emerging marketing technology product solutions, including customer data platforms, AI, and machine learning tools, to continuously enhance marketing capabilities.Lead a team of digital marketing professionals, providing coaching, development planning,



and ongoing feedback.Foster a collaborative, inclusive team culture.Manage vendor partnerships to ensure strong performance, accountability, and alignment with marketing goals.Education and ExperienceMinimum of 10+ years of marketing leadership experience; financial services or asset management experience strongly preferred.Undergraduate degree required; a master’s degreeor MBA is an asset.Experience managing digital marketing budgets and vendor relationships, with a track record of driving business results.Strong understanding of global and matrixed environments, with experience collaborating across regions and diverse stakeholder groups.Proficiency in English required; French language skills are an asset.Relevant digital marketing credentials, such as analytics, martech, or digital strategy, are welcomed.Pay TransparencyExpected salary range: $118k to $216k. Total compensation may include performance‑based incentives, discretionary bonuses, and additional perks.BenefitsWe offer comprehensive advantages, including health, accident, and life insurance, as well as retirement savings plans.AccommodationsVanguard is committed to fostering an accessible and inclusive workplace. We are committed to providing barrier‑free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. If you require accommodation at any stage of the recruitment process, please contact us and quote the job ID and title.#J-18808-Ljbffr

📌 Head Of Digital Marketing Canada (Toronto) - C$118,000 - C$216,000 A Year (Winnipeg)
🏢 Vanguard
📍 Winnipeg