Paid digital strategy and acquisition define this Senior Marketing Specialist role at Fullscript, managing search, social, and programmatic campaigns.

Fullscript seeks a senior marketer to oversee customer acquisition across paid channels. You will manage agency execution, large budgets, experimentation, performance analysis, and partner relationships. The role focuses on qualified providers, revenue, and productive growth in healthcare advertising.

Key Responsibilities:

- Develop cohesive paid search, social, and programmatic strategies
- Optimize campaigns across Google Ads, Microsoft Ads, Meta, and DSPs
- Design experiments across new channels, tactics, and formats
- Use incrementality, first-party data, and offline conversion tracking
- Manage budgets,



forecasts, invoicing, and external partners

Requirements:

- Seven-plus years managing paid B2B digital campaigns
- Hands-on experience with Google Ads, Microsoft Ads, Meta, and DSPs
- Experience managing annual paid budgets exceeding five million dollars
- Advanced Google Sheets and Slides proficiency
- Strong analytical, communication, and stakeholder relationship skills

Lead Fullscript’s paid acquisition growth through search, social, programmatic, experimentation, and data-driven campaign optimization.

📌 Senior Paid Digital Marketing Specialist (Calgary)
🏢 Fullscript
📍 Calgary