Wenco International Mining Systems ( www.Wencomine.Com ), a subsidiary of Hitachi Construction Machinery (HCM), provides industry leading, innovative technologies to customers in the mining and material movement sectors, enabling sustainable and safe operations.Reporting to the Director of Marketing, the Product Marketing Specialist develops product positioning, messaging, go‑to‑market strategies, and pricing recommendations for Wenco’s digital solutions. This role conducts market and competitive research, translates technical product capabilities into customer‑facing value propositions, and equips sales teams with the tools and intelligence they need to win. Success in this role means becoming a trusted source of market insight that directly shapes how Wenco brings products to market.Key Deliverables and ResponsibilitiesDevelop and maintain product positioning, messaging frameworks, and value propositions for Wenco’s fleet management solutionsCreate Product Communications Briefs that translate technical product capabilities into customer‑facing language for use by sales, marketing, and executive teamsResearch and document target customer profiles, buyer personas, and sales decision processes for mining fleet managementResearch and create competitive positioning documents in collaboration with Product Management and Technical SalesDevelop and maintain product pricing documentation and recommendations for existing and new products, incorporating market data, competitive intelligence, and cost inputsConduct pricing analysis and benchmarking to support the Director of Marketing in presenting pricing recommendations to the executive committeeSupport business case development for new product and partnership/acquisition opportunities, including financial modelling and market sizingDevelop go‑to‑market strategy plans for priority products and solutions,



coordinating across marketing, sales, and product teamsCreate and deliver product messaging, presentations and sales enablement materials for use by Technical Sales and executivesSupport product and solution launches with coordinated messaging, collateral, and campaign planningConduct market research on customer needs, competitive trends, and industry developments in mining technology and fleet managementProduce win‑loss analysis and contribute to SWOT assessments for use in business and product planningResearch and create case studies and white papers on high‑priority solutions in collaboration with subject matter expertsAd‑hoc requests as requiredExperience and KnowledgeBachelor’s degree in Marketing, Business, Communications, or a related field. An MBA or related postgraduate qualification is an asset.2–4 years of relevant experience in product marketing, product management, marketing analytics, or a similar roleExperience conducting market research using standard processes and techniques, including qualitative and quantitative primary and secondary researchDemonstrated ability to create competitive analysis, including technical and product comparative analysis of solutionsFamiliarity with pricing strategy concepts, including competitive benchmarking, value‑based pricing, and margin analysisExperience creating and delivering strategy and product presentations to internal stakeholders, customers, or partnersWorking understanding of financial models,



including profitability analysis, revenue forecasting, and scenario planningProficiency with business tools including Office Suite (PowerPoint, Excel, Word), CRM platforms, and collaboration toolsExperience in B2B technology, mining, heavy industry, or industrial automation is a strong assetSkills and AbilitiesStrong analytical and quantitative skills with the ability to synthesize data from multiple sources into actionable recommendationsExcellent written and verbal communication skills, including the ability to write clear, concise business communications and compelling product narrativesDetail‑oriented with solid organizational and project management capabilitiesAbility to work cross‑functionally with product, engineering, sales, and executive teamsSelf‑directed and able to manage competing priorities with minimal supervisionComfortable presenting findings and recommendations to internal stakeholdersTravel: Minimal (10% – 29%)Base salary of $70,000 - $95,000, commensurate with experience and qualifications.Wenco advances the efficiency and safety of the world’s surface mining equipment through our fleet management systems. We are committed to providing a stable yet exciting work place environment for individual employees to build and grow their career with the Company.Wenco is an Equal Opportunity Employer.The information in this description has been designed to indicate the general nature and level of work performed by employees. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. It is not intended as an employment contract. Job descriptions are subject to change, which may not necessarily affect compensation.#J-18808-Ljbffr

📌 Product Marketing Specialist - $70,000 - $95,000 A Year (Winnipeg)
🏢 Wenco International Mining Systems
📍 Winnipeg