Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to advance B2B performance marketing. As Associate Director, Programmatic Strategy & Activation, you will expand service offerings and guide the department’s strategic vision. The role requires programmatic planning, campaign optimization, KPI analysis, and cross-functional collaboration. You will support client growth across B2B and SaaS landscapes while developing partner relationships and sharing subject matter expertise. Key Responsibilities:

Develop and execute comprehensive programmatic advertising strategies Align initiatives with cross-functional business and marketing objectives Define KPIs and analyze campaign performance for optimization Manage programmatic partners,



vendors, and platforms Provide thought leadership and industry insights Requirements:

Seven-plus years of programmatic experience in relevant organizations Two-plus years managing, engaging, and coaching people Experience driving B2B or SaaS growth above $50,000 monthly budgets Hands-on DSP expertise, preferably TTD, Nexxen, or DV360 Experience with ABM, measurement frameworks, and new business pitches Bring programmatic leadership, analytical thinking, and DSP activation expertise to Directive Consulting’s remote-first marketing team.

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📌 Associate Director Programmatic Strategy (Toronto)
🏢 Directive
📍 Toronto