Drive two-sided marketplace growth at AMA through acquisition strategies, partnership development, and data-informed engagement across Alberta. This strategic role follows a hybrid work model. As Manager, Community Platform Growth, you will lead growth initiatives for AMA’s Services Marketplace and Product Marketplace. You will work with Marketing, Product, Engineering, Design, Operations, and other teams to strengthen member experiences. Your focus includes provider and seller recruitment, onboarding, engagement, and measurable marketplace results. Key Responsibilities:

Develop recruitment strategies for Alberta service providers Build provider and seller pipelines through campaigns and partnerships Manage onboarding requirements, profiles, orientation,



and entry standards Monitor conversion rates and time-to-active metrics Report acquisition performance and recommend strategic adjustments Requirements:

Understanding of two-sided marketplaces and supply participation Strategic growth leadership experience Ability to interpret funnel and pipeline data Solid communication and relationship-building skills Comfort with digital tools, automation, and AI-assisted workflows Lead AMA marketplace acquisition, onboarding, partnerships, and analytics while scaling trusted provider, seller, and consumer connections.

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📌 Marketplace Growth Strategy Manager (Winnipeg)
🏢 Alberta Motor Association
📍 Winnipeg