Lead positioning and messaging strategy remotely for Demand Spring, building research-backed frameworks that guide revenue marketing and sales execution.

This contract, fractional executive assignment suits a senior strategist with repeated B2B experience. You will work directly with client leadership on competitive differentiation, value propositions, segmentation, and content strategy while moving across engagements independently.

Key Responsibilities:

- Develop positioning frameworks, category strategies, and value propositions
- Analyze competitive intelligence and market landscapes for strategic decisions
- Build corporate, product, persona, and campaign messaging hierarchies
- Define content pillars, formats, channels, and journey alignment




- Support launches across products, markets, and customer segments

Requirements:

- 10+ years in B2B brand, growth, or positioning strategy
- Consulting or senior in-house strategy experience
- Excellent writing and narrative construction skills
- Experience facilitating executive workshops and stakeholder alignment
- Independent contractor experience across multiple client engagements

Apply your positioning expertise, competitive research, and messaging discipline to Demand Spring’s remote client strategy work.

📌 B Positioning and Messaging Vice President (Canada)
🏢 Demand Spring
📍 Canada