Lead B2B demand generation consulting from a remote setting, with Toronto preferred, combining executive advisory and hands-on program building.

Demand Spring seeks a VP to design, build, and activate advanced revenue marketing practices for client organizations. You will structure ambiguous problems, run workshops, create explicit deliverables, and manage stakeholders through implementation. The work spans demand generation, account-based marketing, lifecycle programs, scoring, routing, and marketing attribution. You will help client teams adopt new processes and connect execution to measurable pipeline and revenue outcomes.

Key Responsibilities:

- Design scalable demand generation and account-based marketing programs
- Build lifecycle, scoring, routing, and campaign orchestration models
- Create funnel, pipeline, reporting,



and attribution frameworks
- Advise CMOs, CROs, and Revenue Marketing executives
- Support proposals, sales conversations, and engagement scoping

Requirements:

- 10+ years of client-side B2B marketing leadership experience
- Consulting-style delivery and stakeholder management capabilities
- Proven strategy and hands-on program implementation experience
- Deep fluency with connected marketing and sales technology stacks
- Strong written, verbal, and executive communication skills

Apply demand generation, ABM, lifecycle marketing, and attribution expertise to measurable client revenue marketing programs at Demand Spring.

📌 VPB Demand Generation Consulting (Toronto)
🏢 Demand Spring
📍 Toronto