SENIOR MARKETING MANAGER - GLOBAL BRANDSDepartment: MarketingJob Type: Full timeCity: TorontoPay Range:$104.000,00 - $130.000,00Company VisionAsahi Canada’s vision is to become an International Premium Beer powerhouse. We will achieve this by leveraging our strengths and existing success models, and by applying a challenger mind-set to everything we do. Asahi Canada's collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, GrolschPremium Pilsner, Asahi Super Dry, Pilsner Urquell, Meantime London Pale Ale, Fuller’s London Pride,Tyskie, Kozel, Lech andZubr.Asahi Group Holdings (our global parent company) is the third largest beer company in the world based on market capitalisation. Asahi Canada broadly operates on a stand-alone basis. At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence. The expectations are that Asahi Canada is among the leaders in global growth within Asahi Group Holdings.Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission.Key Purpose StatementThe Senior Marketing Manager, Global Brands, leads the strategic direction and performance of Asahi Canada’s priority global brands – Peroni Nastro Azzurro, the world’s #1 Italian beer, and Asahi Super Dry, Japan’s #1 beer – two globally iconic brands with significant untapped potential in Canada. As portfolio lead, this role sets the end-to-end brand agenda, defining the growth ambition, establishing clear priorities, and translating global brand frameworks into locally resonant, insight-led strategies that build long-term brand equity and deliver commercial results.In doing so, this role shapes strategic priorities across key consumer and customer touchpoints, partnering with Sales and Trade Marketing to ensure high-impact, aligned execution in market while maintaining brand integrity and commercial performance. It also leads and develops a high-performing team and collaborates closely with Global teams to unlock growth opportunities and scale impact. With accountability for ambitious growth targets,



this is a highly visible role driving the next phase of growth for Asahi Canada’s premium portfolio.Key ResponsibilitiesSet the strategic direction for the global brands portfolio (Peroni Nastro Azzurro and Asahi Super Dry), translating global frameworks into locally relevant strategies that reflect Canadian market realities, ensuring clear positioning and growth plansLead and develop a team of Brand Managers, establishing clear ownership of their brands and accountability for end-to-end brand delivery, from strategy through execution and performanceLead the development of annual plans (IAP) in partnership with Trade Marketing and Sales, setting direction across brand, media, partnerships, innovation, and consumer and customer programsSet the strategic direction for ATL plans, partnerships, and sponsorships, ensuring they reinforce brand positioning and deliver against brand and business objectivesOwn the strategic direction of media and PR, leading planning and overseeing execution through internal teams and agency partners to deliver high-impact campaigns that build brand equity and drive awarenessOwn brand performance and P&L; delivery, ensuring alignment between marketing investment, forecasting, and commercial outcomesOwn budget allocation, agency ecosystem, and marketing effectiveness, ensuring plans are optimized, compliant, and delivering measurable ROILead cross-functional and global alignment, ensuring Canada plans, priorities, and investments are clearly represented and executedPartner day-to-day with Trade Marketing to land plans in market, ensuring robust execution across distribution, visibility, ROS, and consumer/customer activationKey attributes of the successful personStrong leadership presence, with the ability to influence and align senior stakeholders and cross-functional teamsClear and compelling communicator, able to distill complex ideas into clear, compelling narratives that drive alignment and actionHighly strategic with solid brand and commercial acumen, able to translate brand strategy into long-term growth and sustained business impactHigh level of ownership and autonomy, proactively setting direction, anticipating challenges, and driving initiatives forwardProven ability to lead through complexity and ambiguity, bringing structure, clarity, and focus to evolving prioritiesCollaborative and team-oriented, able to integrate perspectives across Marketing, Sales, Trade, PR, and Global teams to deliver cohesive plansDecisive and solutions-oriented,



with strong judgment and the ability to make informed decisions and drive progress despite ambiguity or incomplete informationResults-driven, focused on high-impact initiatives that deliver both short-term performance and long-term brand equityStrong creative and executional judgment, with a high bar for quality and the ability to elevate outputInvested in developing others and contributing to a high-performing team environment through coaching, feedback, and leadership by exampleAuthentic and personable leader, who builds strong relationships, fosters a positive team environment, and balances high performance with a sense of energy and enjoyment in the workNaturally curious, with a strong pulse on consumer insights, cultural trends, and market dynamics, and the ability to translate these into actionKEY CAPABILITIES REQUIRED8–10+ years of progressive marketing experience in FMCG and/or alcoholic beverages, including leadership of national or multi-market brandsProven track record of owning and growing complex, high-priority brand portfolios, with accountability for key business metrics (e.G., volume, revenue, market share, brand funnels and equity)Strong strategic leadership across end-to-end brand development and execution, including annual planning, budget management, and integrated commercial planningExpertise in full-funnel media and communications strategy, with the ability to align global brand direction with local market needsProven ability to lead and influence cross-functional teams and senior stakeholders across Marketing, Sales, Finance, and agency partnersExperience working with global and/or regional teams at a national level, with the ability to both shape and translate brand strategy across marketsDemonstrated leadership of teams through direct management and cross-functional influence, driving alignment, accountability, and resultsHighly self-driven and resilient, with strong problem-solving skills and the ability to operate in fast-paced, high-visibility environmentsTravel within Canada and some international travel requiredBased in Toronto (65 Heward Avenue)ASAHI BEHAVIOURS–strongCommitted –wedowhatwesaywewilldoCooperative –wearestrongerwhenweworktogetherCurious –weare openmindedanddiscoverbetterwaysBold –weareclearanddecisiveinwhateverwedoEmpowering – Ibringoutthebestin mypeopleWe appreciate and review all applications but contact only those applicants who best fit our requirements.Asahi Canada welcomes applications from people with disabilities and will make accommodations, upon request, for any part of our selection process.#J-18808-Ljbffr

📌 Senior Marketing Manager - Global Brands - C$104,000 - C$130,000 A Year (Toronto)
🏢 Asahi Canada
📍 Toronto