Lead high net worth brand marketing from Toronto or Winnipeg with AI literacy, strategic planning, and hands-on program execution. This hybrid position includes three office days weekly.

As Manager, HNW Brand Experience, you will execute marketing plans for high net worth clients, business owners, and IG Private Company Advisory. You will research, plan, develop, and implement initiatives supporting these focus areas. The work requires stakeholder management, independent drive, and collaboration across teams while translating client experience strategy into tactical plans.

Key Responsibilities:

- Plan and expand high net worth and PCA email journeys
- Measure program effectiveness against internal and external benchmarks
- Create and maintain communications, collateral,



and digital marketing assets
- Lead PCA website content and searchability enhancements
- Execute the PCA social media strategy

Requirements:

- Five to seven years of marketing experience
- Bachelor’s degree in marketing or equivalent experience
- Solid AI literacy and judgment around accuracy
- Strategic planning, marketing, and communications capabilities
- Experience managing stakeholders and influencing relationships

Bring brand experience leadership, AI-enabled marketing, stakeholder management, and strategic execution to IGM Financial’s HNW team.

📌 High Net Worth Brand Marketing Manager (Toronto)
🏢 The Branding Journal
📍 Toronto