Shape enterprise website strategy, discoverability, and analytics in a hybrid Calgary contract assignment. Connect corporate communications priorities with measurable digital transformation outcomes. This Digital Communications Specialist serves as the communications and business lead for a corporate website ecosystem transformation. You will align content, stakeholders, IT, and agencies across complex requirements, while supporting SEO, site search, user journeys, and AI-enabled Sitecore adoption. The assignment lasts 12 months. Key Responsibilities:

Align communication priorities, stakeholders, and business objectives throughout delivery Advocate for user experience, findability,



and content discoverability Use analytics and behavior data to identify improvements Partner with content owners to resolve competing priorities Coordinate business testing and user acceptance testing activities Requirements:

Degree in communications, marketing, business, or related discipline 10–15+ years leading complex website redesign or migration programs Experience with CMS modernization and digital transformation initiatives Knowledge of Agile planning, backlog management, and user stories Exceptional stakeholder, presentation, facilitation, and relationship-building abilities Use digital strategy, analytics, SEO, and stakeholder leadership to advance an AI-enabled corporate website transformation.

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📌 Enterprise Website Digital Strategy Specialist (Winnipeg)
🏢 Ian Martin Group
📍 Winnipeg