Position Summary

The SEO Manager position operates at a high degree of autonomy and regularly pushes the team forward:

- Develop strategies and tactics that support client goals and drive strong organic marketing performance
- Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
- Troubleshoot minor to complicated client issues independently and complex issues with support
- Implement and test new capabilities to enable client growth

In addition, SEO Managers:

- Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
- Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency.
- Provide support for client services deliverables during the sales process for upsells and current business

Responsibilities

CLIENT COMMUNICATION AND RELATIONSHIPS

- Develop strong relationships with clients and senior stakeholders
- Attend and participate in all meetings/calls with clients
- Communicate effectively with various audiences with occasional support
- Create and present insightful, meaningful, accurate reports and analysis with support on complex issues
- Execute the Workshop Digital client flag process and proactively identify resolutions
- Go the extra mile for assigned clients within the scope of the SOW

INTERNAL COMMUNICATION AND RELATIONSHIPS

- Proactively seek and gracefully accept feedback
- Tactfully share feedback with colleagues
- Immediately inform SEO Team Lead of any concerns or issues from clients when appropriate
- Inform SEO Team Lead of any updates, concerns,



or potential points of interest from within the digital marketing community
- Share meaningful information that advances the team
- Participate in the interview process
- Lead special projects with support

BUSINESS DEVELOPMENT

- Identify new opportunities for clients to meet their business goals
- Independently identify opportunities for potential case studies and coordinate with marketing for case study development
- Manage beta tests of new services for client set
- May support the sales team by assisting with RFPs, presentations, audits, and SOWs
- Elevate client requests for SOW changes with minimal support

TRAINING

- Regularly identify opportunities to update and expand training content
- Occasionally develop original technical training content with QA
- Regularly conduct team trainings to help develop team expertise
- Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
- Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
- May serve as a mentor for junior team members

CHANNEL MANAGEMENT

- Identify, project, and obtain client buy-in and approval, and regularly hit the KPI targets.
- Optimize client websites by managing a holistic search approach by developing and executing local, technical,



and content strategies, using AI to scale planning and execution across mid-to-enterprise accounts.
- Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance
- Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T
- Conduct comprehensive technical, content, and local SEO audits on complex issues
- Optimize client content for visibility within AI-generated search experiences (e.g., Google Gemini/AIO, ChatGPT, etc.) by focusing on authoritative citations, structured data, and conversational relevance.
- Optimize client websites through conversion rate optimization (CRO)
- Create and prioritize strategies and supporting tactics that embody clients’ business goals
- Take ownership and accountability of client’s performance by meeting and exceeding client expectations and set KPIs Setup and review Google Analytics (and any other third-party tracking software)
- Develop and refine prompts to automate repetitive tasks like meta-tag generation, schema markup creation, and initial keyword research & clustering.

Qualifications

- 3+ years of demonstrated agency experience with mid-to-enterprise-level clients, with respect to:
- Building strong relationships
- Identifying, projecting, setting, and hitting client KPI goals
- Prioritizing workload with minimal support to meet deadlines
- Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
- Presenting data and insights in a way th

📌 SEO Manager (Quinte West)
🏢 Workshop Digital
📍 Quinte West