Shape social strategy at Salt through creative vision and analytical rigor, guiding client accounts and creator-led initiatives across platforms. As Senior Director of Social Media, you will build social playbooks, advise clients, and translate performance data into creative direction. You will shape brands’ social presences through platform knowledge, cultural insight, creator alignment, and measurement fluency. The role provides strategic and creative leadership to Salt’s internal social and creator teams. Key Responsibilities:

Develop social playbooks, channel architectures, and audience strategies Translate cultural shifts and insights into creative briefs Identify relevant communities and emerging social opportunities Design KPI models across awareness,



engagement, and conversion Synthesize analytics into executive reporting and recommendations Requirements:

Experience shaping brands’ social presences Deep knowledge of social platforms and cultural trends Solid creative insight and brand strategy perspective Advanced measurement and analytics fluency Ability to source strategic creator partners Bring social strategy, creator consultation, cultural curiosity, and measurement expertise to Salt’s client accounts and internal teams.

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📌 Senior Social Media Strategist (Winnipeg)
🏢 SALT XC
📍 Winnipeg