07 Nov
|
Nature Fresh Farms
|
Winnipeg
07 Nov
Nature Fresh Farms
Winnipeg
Salary Range: $110,000.00 To $135,000.00 AnnuallyDigital Marketing Manager– Permanent, full-time position in the Marketing Department, Leamington office.What You’ll DoDigital Planning & ExecutionPartner with marketing leadership to create a digital roadmap that drives strategic priorities.Maintain and strengthen the organization's brand identity across all digital media platforms.Utilize AI tools and agency partnerships for planning and execution of campaigns.CampaignsDevelop, activate, and monitor campaign pacing and performance in line with company goals and objectives; make ongoing optimization recommendations and measure success using quantitative and qualitative metrics.AEO/SEO/SEMWork with internal team to create a strong search strategy across agency, organic, and paid channels, ensuring content, structure, and investments increase web traffic from the targeted audiences at the right points in the journey.Social MediaDrive brand growth and consumer engagement through effective management of social media platforms.Execute campaign set‑up, tagging, creative assets, and reporting across channels.Lead day‑to‑day digital agency relationships and activation.Website ManagementManage website health, optimization, security, and integration of new content and features.Work with internal team to develop necessary imagery and graphic elements for digital campaigns and website.Performance Tracking & AnalysisLead the analytics and reporting for all digital touchpoints including web traffic, social reach and engagement, PPC, etc.Present regular campaign and touchpoint performance recaps, using insights to recommend strategy changes.CMS ManagementOptimize the use of the content management platforms.Technology & TrendsStay updated on current technologies, trends and best practices through continuing education and research.Suggest recommendations and/or incorporate into design work as appropriate.Process ImprovementEvaluate existing processes and workflows to find opportunities for efficiencies and quality improvement.GeneralComply with all Health and Safety, Food Safety, Bio Security,
and company policies and procedures.Be able to complete all physical requirements of the job with or without a reasonable accommodation.This job description highlights the main components but is not inclusive of other activities that may be required.What You Bring2 or more years of experience in a digitally oriented marketing role.A university degree in Marketing or equivalent industry experience.Demonstrated experience in managing a team including coaching, employee development and achieving performance goals.Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information.Excellent attention to detail and accuracy.Exceptional communication abilities, active listening skills and written communication skills.Valid driver’s license and use of personal vehicle are required as needed.Valid passport with the ability to travel to the U.S. or internationally as required.Ability to maintain respectful relationships at all levels within and outside the organization.Proficiency in working with computers and software programs, specifically ERP, KPI Portals and Microsoft Office more specifically Excel and Nav.Ability to identify issues and problem solve independently using appropriate resources internally and externally.Ability to adapt quickly to changes and re‑prioritize tasks with short notice, and perform all other duties as required to support overall project completion and success.Excellent negotiation and diplomacy skills, with a high degree of tact and persuasiveness.Excellent organizational and multitasking skills.Ability to embrace and adapt to the rapid growth, innovation, and development of the company.Must be hands‑on and process oriented,
always looking to improve processes.Comfortable with creating and facilitating presentations.Strong time management skills and ability to meet deadlines within a fast‑paced workplace.Displays strong initiative and able to work independently with little direction, within a fast‑paced environment.A very high degree of confidentiality and integrity required regarding all aspects of the business.What To ExpectMost of the day is spent in the office – walking, sitting and standing throughout the day.Fast‑paced environment working with a wide array of people/cultures in a team setting.Full time hours Monday to Friday with availability to work flexible hours including weekends and extended hours if needed; available to answer emails and calls in the evenings and on weekends if necessary.Working with minimal supervision during the day but also communicating with different individuals and teams across our facilities and from external organizations.Use of stairs/elevators.There may be an occasional need for some heavy lifting up to 30lbs (when needed).Required to participate in promotions, tradeshows and/or company events that require walking/standing for long periods of time.Travel to different locations within and outside of Canada as needed.Why Work With UsA forward‑thinking, sustainability‑driven company.Supportive, people‑first workplace culture.Opportunities for growth, learning, and development.Competitive wages and benefits.A chance to be part of something bigger than yourself.Nature Fresh Farms is committed to providing an inclusive and barrier‑free work environment, beginning with the hiring process. We are an Equal Opportunity Employer and welcome applications from candidates, in accordance with all relevant legislation. Nature Fresh Farms provides an accessible environment in which all individuals have access in a way that respects the dignity and independence of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.#J-18808-Ljbffr
📌 Digital Marketing Manager - $110,000 - $135,000 A Year (Winnipeg)
🏢 Nature Fresh Farms
📍 Winnipeg