DRIVING POSSIBILITIES.

Position: Events & Engagement Strategist
Status: Full-Time

Dealership: OpenRoad
Head Office Richmond
Department: Marketing

Compensation: $60,000 to $70,000 per annum

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest growing automotive retail groups in the country (representing 23 brands across 44 locations) with a shared vision to become the national automotive leader in customer experience. As one of “Canada’s Best Employers” and “Best Managed Companies”, we are looking for team players who are excited to continually learn, work hard, and take ownership of their role.

Our size doesn't define us, our people do. No one is just a number here, everyone matters, and our culture is the foundation of our success.

A Career at OpenRoad Means You’ll Enjoy:

- Prospect to work with a variety of OEM Brands including Acura, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, GMC, Honda, Jaguar, Jeep, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Ram, Rolls-Royce, Subaru, Toyota, Volkswagen
- Exclusive perks and benefits, including a Discounted Vehicle Purchasing Program, RRSP matching, and referral bonuses
- Comprehensive extended health and dental plan (applicable for full-time positions only)
- Strong focus on training, development, and internal promotion opportunities
- Be part of collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment
- Be part of a culture that celebrates you through employee recognition programs and engagement events

ABOUT THE ROLE:





We are seeking a highly organized and relationship-focused Events & Engagement Strategist to join our Marketing team. You will work closely with an internal marketing team, dealership teams, OEM partners, vendors, community organizations, and external partners to bring experiences to life from initial concept through execution. You will also strategize ways to grow Club OpenRoad through exclusive events, partnerships, offers, and member experiences that create meaningful value for our customers.

This is an ideal role for someone who loves bringing people together, is exceptionally organized, and can balance creative thinking with strong execution.

This role will support the planning and execution of OpenRoad events, strategic partnerships, sponsorships, and Club OpenRoad, our customer membership and engagement program.

ROLE & RESPONSIBILITIES:

Events & Experiences

- Support the development and execution of OpenRoad’s events and experiential marketing calendar.
- Coordinate dealership, customer, OEM, community, and corporate events from planning through execution.
- Support vehicle launches, test-drive experiences, owner events, driving programs, community activations, and other experiential marketing initiatives.
- Coordinate event logistics including venues, vendors, catering, entertainment, invitations, registration, signage, attendee gifts, vehicle requirements,



and on-site operations.
- Develop and maintain event briefs, production schedules, budgets, run-of-show documents, guest lists, and post-event recaps.
- Work cross-functionally with Marketing, Sales, Operations, and dealership teams to ensure events are aligned with broader business and marketing objectives.
- Research new event ideas, venues, vendors, technologies, and experiences that can elevate OpenRoad events.
- Manage event equipment, signage, collateral, and other event-related materials.
- Track attendance, engagement, leads, customer feedback, budgets, and other relevant event results.
- Work closely with an internal Event Street Team on day-of event logistics and coordination

Partnerships & Sponsorships

- Support the identification, evaluation, and activation of partnerships and sponsorships that align with OpenRoad’s brand and business objectives.
- Coordinate relationships with corporate partners, lifestyle brands, community organizations, vendors, and other external stakeholders.
- Support the development of partnerships that provide unique experiences and meaningful benefits for OpenRoad customers.
- Coordinate partnership agreements, deliverables, activation requirements, timelines, and internal approvals.
- Identify opportunities to integrate partners into events, customer experiences, and Club OpenRoad.
- Track partnership budgets and deliverables and support post-program reporting.
- Assist in evaluating partnerships based on customer value, audience alignment, activation opportunities, brand fit, and overall impact.
- Strengthen relationships with OpenRoad partners through regular meetings and partnership pro

📌 Events & Engagement Strategist OpenRoad Auto (Richmond)
🏢 OpenRoad Auto Group
📍 Richmond