Senior Business Systems Analyst (CRM & Marketing – Salesforce & Marketo)SummaryLead business analysis efforts across CRM and Marketing platforms, including Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Marketo. Drive complex analysis initiatives, partner with cross‑functional stakeholders, and influence solution design to enable scalable, data‑driven customer engagement and operational excellence.ResponsibilitiesLead end‑to‑end business analysis initiatives across Salesforce CRM (Sales & Service Cloud), Marketing Cloud, and MarketoPartner with business leaders, marketing teams, and IT to define strategy, priorities, and solution directionFacilitate complex requirements workshops, stakeholder alignment sessions, and solution discussionsTranslate business objectives into comprehensive functional and technical requirements, including user stories and acceptance criteriaEstablish and manage requirements governance, traceability, and documentation standardsDrive process analysis and optimization across CRM and marketing workflows (lead management, case management, campaign execution, customer journeys)Influence solution design by collaborating closely with architects and development teamsPerform advanced impact analysis, data analysis, and solution evaluation to support decision‑makingLead UAT strategy, planning, and execution, ensuring solutions meet business objectivesIdentify opportunities for automation, AI enablement, and improved customer experience across platformsEnsure alignment with enterprise architecture, data governance, security,



and compliance requirementsMentor junior analysts and promote best practices across the BA communitySupport cross‑platform integration initiatives (CRM, Marketing Cloud, Marketo, and enterprise data systems)QualificationsStrong experience as a Business Systems Analyst supporting Salesforce CRM (Sales and Service Cloud)Experience with Salesforce Marketing Cloud and/or Marketo in a marketing automation contextAdvanced expertise in requirements elicitation, stakeholder management, and business process modelingAbility to translate complex business needs into scalable technical solutionsStrong understanding of CRM and marketing processes (lead lifecycle, campaign management, customer engagement)Experience working with cross‑platform integrations and data flows between CRM and marketing systemsProficiency with Agile methodologies and tools (e.G., Jira, Azure DevOps)Robust analytical, problem‑solving,



and communication skillsAbility to influence stakeholders and drive alignment across business and ITExperience working in large enterprise environments with structured governanceMinimum RequirementsDegree or equivalent experienceTypically requires 7+ years of relevant experiencePreferred Skills & ExperienceSalesforce certifications (e.G., Salesforce Administrator, Business Analyst, or Advanced Admin)Marketing certifications (e.G., Marketing Cloud, Marketo certification)Strong experience with Sales Cloud (pipeline, forecasting) and Service Cloud (case management, Omni‑Channel)Hands‑on exposure to Marketing Cloud (Journey Builder, Email Studio) and/or Marketo campaign design and executionExperience with CRM–Marketing integration patterns and customer data synchronizationKnowledge of customer data platforms (CDP), segmentation, and personalization strategiesExperience with data analysis, reporting, and data quality frameworksExposure to AI‑driven marketing and CRM capabilities (e.G., Einstein, predictive analytics, automation)Experience in Agile at scale and enterprise delivery modelsExperience in regulated or highly governed environmentsBase Pay Range$99,100 - $132,100Equal Employment OpportunityMcKesson provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other legally protected category.McKesson is committed to offering accommodation to job seekers with disabilities. Please contact our accommodations email: [email protected] (US) or [email protected] (Canada). Resumes or CVs submitted to these email boxes will not be accepted.#J-18808-Ljbffr

📌 Sr. Business Systems Analyst - $99,100 - $132,100 A Year (Winnipeg)
🏢 McKesson
📍 Winnipeg