Lead paid media strategy remotely for Blacksmith Agency, using Google Ads and Meta to grow senior living and home care accounts. As Paid Media Manager, Senior Living, you own targeting, budgets, roadmaps, and client narratives. You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads. The role focuses exclusively on paid media, while SEO has a separate strategist. Key Responsibilities:

Manage paid media across four advertising platforms Allocate budgets, bids, targeting, and creative tests Build trustworthy conversion tracking and attribution Develop 90 day and quarterly client roadmaps Drive retention, upsell, and long term relationships Requirements:

Three plus years hands on with Google Ads and Meta Campaign building, management, and optimization experience Demonstrated movement in ROAS, CPA, or pipeline metrics Agency experience managing several clients simultaneously Transparent spoken English for live calls with US clients Use paid media expertise, measurement skills, and strategic judgment to guide senior living clients at Blacksmith Agency.

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📌 Senior Living Paid Media Manager (Halifax Regional Municipality)
🏢 Blacksmith Agency
📍 Halifax Regional Municipality