Paid media strategy defines this remote Search Marketing Manager role, spanning Google Ads, Meta, LinkedIn, and Microsoft Ads. Work remotely across the USA, Canada, Latin America, or South Africa.

At Blacksmith Agency, you own paid media for B2B and growing-brand clients. You make targeting, budget, bidding, and roadmap decisions across multiple accounts. The role also covers conversion tracking, attribution, client narratives, and account growth through retention and upsell.

Key Responsibilities:

- Manage paid media across four advertising platforms
- Allocate budgets, adjust bids, and refine targeting
- Test creative and decide when campaigns should stop
- Maintain conversion tracking and attribution using GA4 and pixels
- Build roadmaps and explain performance during client calls

Requirements:

- Three-plus years hands-on with Google Ads and Meta
- Experience building, running, and optimizing campaigns personally
- Proven movement in ROAS, CPA, or pipeline metrics
- Agency experience managing several clients simultaneously
- Transparent spoken English for live calls with US clients

Bring paid media ownership, platform expertise, and client communication skills to Blacksmith Agency’s remote marketing team.

📌 Paid Media Strategy Manager (Toronto)
🏢 Blacksmith Agency
📍 Toronto