We’re looking for a strategic leader to drive our growth

Head of Sales (Amazon) | E-commerce | Remote

Maximum Stores is a Canadian sports and outdoor brand. We develop and scale our own technical apparel and outdoor product lines across North America and Europe, selling through Amazon (US & EU), Shopify, Etsy, and Walmart.

Our mission is to deliver high-quality products with productive operations and genuine customer care.

You will take strategic ownership of all commercial streams, ensure seamless cross-functional alignment across sales units, and drive the business toward its key financial targets.

Key Responsibilities:

- Develop and execute sales scaling strategies across North American and European markets.
- Deliver consolidated sales plans while maintaining target profitability levels.
- Manage pricing strategies, promo calendars, and new product launches without eroding margins.
- Ensure synchronized, frictionless teamwork across all sales sub-units (listing optimization, PPC, promo campaigns, and external traffic).
- Work in tight alignment with the Operations team (Supply Chain & Inventory Management) within S&OP; cycles to eliminate stockouts during major promotions.
- Align commercial objectives and timelines with other company departments.
- Oversee advertising performance metrics (ACoS, TACoS, RoAS) and strike an optimal balance between organic reach and paid traffic.
- Continuously improve listing conversion rates (CR), review ratings, and catalog visibility.
- Monitor marketplace fees, FBA storage/fulfillment costs, and optimize associated sales expenses.
- Lead, mentor, and expand the sales department:



manage hiring, onboarding, goal setting, and team motivation.
- Implement transparent KPIs and regularly track individual and unit-level performance.
- Develop, refine, and maintain departmental Standard Operating Procedures (SOPs).

Qualifications:

- 3+ years of leadership experience as Head of Sales, Sales Lead, or Commercial Manager in product-based e-commerce, with deep expertise in Amazon (US / EU).
- Financial Acumen: Hands-on understanding of Contribution Margin, Gross Margin, and Net Profit, with the ability to manage commercial performance through the lens of a P&L.;
- Deep Amazon Expertise: Comprehensive grasp of Amazon search/ranking algorithms, PPC/DSP advertising optimization, and Seller Central reporting.
- Analytical Toolkit: Advanced Google Sheets/Excel modeling skills, along with practical experience using BI platforms and ERP systems.
- Proven Leadership: Demonstrated track record of building, managing, and inspiring high-performing commercial teams.
- Language Skills: Professional working English (Upper-Intermediate / B2+ or higher) and fluency in Ukrainian.
- Core Strengths: Strategic vision, structured mindset, profit-first orientation, and personal ownership of business-critical numbers.

Benefits:

- Regular compensation paid twice a month, with protection against currency fluctuations.
- Competitive base salary + transparent performance bonuses tied to KPI delivery.
- Paid vacation and sick leave.
- High-impact challenges, direct influence on strategic business decisions, and room to scale with an expanding international brand.

📌 Head of Sales (Canada)
🏢 Maximum Stores
📍 Canada