This is a remote role

Who We Are

Marketbridge partners with leading B2B brands to create unified Go-to-Market®systems that connectstrategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.

Who We're Looking For

If you relish the challenge of developing multi-faceted media strategies that support clients’ marketing goals, understand the complexities of media planning and buying, and bring strong B2B media experience, this may be the role for you.

Marketbridgeis seeking a Director, Media Strategy to lead the development and execution of integrated media strategies for enterprise B2B clients. Working alongside a team of talented mediaprofessionals, andleading the charge on strategy media strategies withcross-functional partners, you will help build best-in-class, brand-to-demand campaigns that deliver measurable business results.

WhatYou’llBe Doing

The Director, Media Strategy willbe responsible fordeveloping and overseeing B2B media strategies across a portfolio of client accounts. This role requires a strong understanding of B2B media channels, vendors, platforms, and emerging trends, along with the ability to translate clientobjectivesinto actionable media plans.

You will serve as a strategic media lead for clients, guideplanningand activation teams,



and collaborate closely with account management, demand strategy, creative, analytics, and channel specialists to deliver integrated and effective campaigns.

Key Responsibilities

Media Strategy and Planning

- Develop comprehensive B2B media strategies that align with client marketingobjectives, target audiences, and business goals

- Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans

- Identifyand evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels

- Provide strategic direction throughout campaign planning, activation, optimization, and reporting

- Ensure media plans are appropriately structured, measurable, andoptimizedto deliver against agreed-upon objectives

Campaign Execution and Optimization

- Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy

- Support in-platform campaign management and optimization whenrequired

- Review campaign performance and use data and insights toidentifyoptimization opportunities

- Helpestablishcampaign measurement frameworks,



key performance indicators, and reporting approaches

- Ensure learnings and performance insights are incorporated into future planning and recommendations

Client Partnership

- Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations

- Lead or support client conversations related to media strategy, planning, campaign performance, and optimization

- Present media plans, results, insights, and recommendations with clarity and confidence

- Build a strong understanding of each client’s business, industry, audiences, and competitive landscape

- Identifyopportunities to expand or strengthen the agency’s media offering within existing client relationships

Vendor and Budget Management

- Build andmaintainstrong relationships with B2B media vendors and platform partners

- Evaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needs

- Support media negotiations and work to secureappropriate rates, placements, and added value

- Oversee media budgets and ensure investments areallocatedand managed responsibly

- Maintain awareness of current media partners, platforms, tools, and opportunities relevant to B2B audiences

Team Leadership and Collaboration

- Provide guidance, mentorship, and strategic direction to media team members

- Review media plans and recommendations to ensure strategic quality, accuracy, and alignment

- Support the professional development and growth of junior and mid-level team members

- Fo

📌 Director, Integrated Media Strategy (Toronto)
🏢 MarketBridge
📍 Toronto