Posted Date: Jul 3, 2026Requisition Number: 128832Category Strategist - WalmartRole Overview and PurposeThe Category Strategist, Walmart serves as the primary category thought leader and vendor advisor for Walmart Canada, responsible for developing and delivering fact-based category growth strategies across everyday and seasonal confectionery. This role translates shopper, category, and performance data into clear recommendations on assortment, space, merchandising and omni fundamentals, partnering closely with Walmart and internal cross‑functional teams to drive sustainable category growth and flawless in‑store execution.This role is accountable for delivering category leadership for Walmart Canada by identifying growth opportunities, building retailer‑ready strategies and enabling execution through clear insights and recommendations. The Category Strategist partners with the Walmart customer team and cross‑functional stakeholders to influence decisions on assortment, space, merchandising, seasonal activation and omni performance.Key ResponsibilitiesLead category growth strategyfor Walmart Canada by developing insight‑led, shopper‑ and consumer‑driven strategies that grow the total category and support Hershey priorities.Serve as the primary vendor advisorto Walmart category/merchandising teams, providing fact‑based recommendations on assortment, space, shelving, seasonal strategy and emerging format opportunities.Own annual and in‑year category planning, including category diagnostics, opportunity sizing, strategic roadmaps and activation plans aligned to Walmart’s business goals and calendar.Translate data into decisionsby integrating multiple sources (e.G., retailer tools, syndicated, shopper research, internal shipment/financials) to diagnose drivers,



quantify opportunities and recommend actions.Drive shelf and space optimizationthrough modular analysis, item productivity work, planogram recommendations and post‑implementation measurement.Lead seasonal category strategiesfor key moments (e.G., Easter, Halloween, Holiday), ensuring space protection, promotional readiness and executional risk mitigation.Enable omni fundamentalsby partnering with internal omni/eComm resources and Walmart teams to strengthen discoverability, content and online shelf performance.Deliver high‑impact storytellingthrough customer‑facing and internal presentations (e.G., category reviews, line reviews, seasonal deep dives, business reviews) that simplify complexity into clear choices.Coach and develop capabilityacross the category team (direct and indirect), setting standards for outputs, ways of working and best practices.Collaborate cross‑functionallywith Sales, Sales Strategy, Marketing, SRGM, Supply Chain, Finance and Analytics to ensure recommendations are aligned, executable and measurable.Core CompetenciesCategory leadership & commercial acumen : understands category dynamics, retailer economics and growth levers.Analytical problem solving : frames questions, triangulates data and builds fact‑based recommendations.Influence without authority : builds trust and alignment across a matrix and with senior customer stakeholders.Executive communication : strong storytelling, presentation and facilitation skills.Project leadership :



prioritizes effectively and delivers quality outputs under tight timelines.People leadership & coaching : develops talent through feedback, standards and capability building.Key StakeholdersExternal:Walmart Canada category, merchandising and omni/eComm teams; data/insights partners supporting Walmart programs.Internal:Walmart Customer Sales team, Sales Strategy, Marketing/Brand, SRGM, Finance, Customer Supply Chain/CPFR, Omni/eComm, Insights/Analytics and Category Management & Shopper Evolution.Tools & Data (examples)Retailer platforms and portals (e.G., Retail Link and Walmart reporting tools, as applicable).Syndicated data and shopper insights (e.G., Nielsen/NIQ; shopper research/panelswhere available).Internal shipment, financial and performance reporting.Standard productivity tools (Excel, PowerPoint) and internal BI/reporting solutions.Working ConditionsHybrid work based in Mississauga, with frequent collaboration across teams and deadlines tied to retailer asks and seasonal calendars.Occasional travel may be required for customer meetings, store visits and internal planning sessions.Experience and EducationBachelor’s degree or equivalent of education and experience.A minimum of 6+ years experience in business/sales/insights (CPG preferred).Prior Category Management (Vendor Advisership) experience is required.The anticipated base salary range for this role is $89,800 to $112,300 annually. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education and training. In addition to a market‑competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive perks package designed to support overall physical, mental and financial well‑being (as applicable).#J-18808-Ljbffr

📌 Category Strategist Walmart - C$89,800 - C$112,300 A Year (Winnipeg)
🏢 Walmart
📍 Winnipeg