Drive lifecycle marketing at Toast through Marketo, automated journeys, and behavior-based personalization within a hybrid work model. Shape customer engagement and growth programs.

As Senior Manager, Lifecycle Marketing, you will build, run, and optimize programs across onboarding, activation, retention, renewal support, expansion, and cross-sell. Reporting to the Director, Lifecycle Marketing, you will translate strategy into live customer journeys. The work combines segmentation, campaign operations, testing, analytics, and AI-enabled personalization.

Key Responsibilities:

- Build lifecycle programs across conversion, onboarding, activation, retention, and cross-sell
- Design journeys aligning messaging, offers, channels, timing, and customer needs
- Launch behavior-based programs improving engagement, usage, retention, and revenue




- Run cross-sell campaigns from audience selection through optimization
- Maintain dashboards and share performance insights across teams

Requirements:

- 10+ years in lifecycle, customer, growth, CRM, or automation marketing
- 2+ years managing people or leading lifecycle programs
- Hands-on Marketo or similar platform proficiency
- Experience building complex automated journeys and segmented audiences
- Experience applying AI, predictive analytics, personalization, or experimentation

Bring hands-on Marketo expertise and lifecycle strategy to Toast’s engagement, retention, expansion, and cross-sell programs.

📌 Senior Lifecycle Marketing Manager (Canada)
🏢 Toast
📍 Canada