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Dir. Sportsnet Marketing

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story

Who we are looking for:

The Senior Director, Marketing is the portfolio marketing leader for Rogers Sports & Media, responsible for building audiences, accelerating subscription growth and strengthening the market leadership of our consumer brands. This role sets the integrated brand and go-to-market agenda across the full Sportsnet portfolio, television and specialty brands, streaming products and services, and Rogers’ national radio network of 40+ stations.

Leading a team of 15+ marketers, the Senior Director translates audience insight, content priorities and business goals into distinctive brand platforms, full-funnel marketing plans, partner programs and high-impact advertising. The role works across a complex matrix of content, product, distribution, revenue, media, insights, creative and agency partners to deliver measurable growth and consistent brand experiences across every audience touchpoint.

What you'll do:

- Sports: the full Sportsnet portfolio, including linear channels,



digital platforms, audio, social, direct-to-consumer products and priority league, team and event properties.
- Television and specialty: entertainment brands and services across broadcast, specialty, digital and on-demand environments.
- Streaming: owned DTC products and partner-distributed OTT offerings across web, apps, connected television and third-party platforms.
- Radio: portfolio marketing support for Rogers’ network of 40+ stations, strengthening local relevance while leveraging national scale
- Grow audiences across platforms
- Increase reach, consideration, tune-in, engagement and frequency across linear, digital, audio, social and streaming platforms by connecting priority content with clearly defined audience and fan segments.
- Accelerate DTC and OTT subscription growth
- Build integrated acquisition, onboarding, engagement, retention and win-back programs that grow paid subscriptions, improve customer lifetime value and reduce churn across owned services and third-party partner networks.
- Maximize partner-distributed growth
- Develop scalable joint marketing, merchandising and promotional programs with BDU, connected-TV, device, and streaming partners to expand discovery, conversion and usage.
- Protect and extend market leadership




- Maintain strong leadership positions for Rogers Sports & Media brands in every market in which they operate through differentiated positioning, consistent brand stewardship, local relevance and disciplined competitive response.
- Establish clear portfolio KPIs, measurement frameworks and optimization routines that connect marketing investment to audience, subscriber, revenue and brand outcomes.
- Build one high-performing portfolio team
- Create a explicit operating model, shared standards and an inclusive performance culture that strengthens capabilities, develops talent and improves speed, quality and accountability.Portfolio Strategy and Brand Leadership
- Set the multi-year portfolio marketing strategy and annual integrated marketing roadmap, aligning audience, subscriber, revenue and brand objectives across Sportsnet, television, streaming and radio.
- Define and steward brand promises, positioning, architectures, identities and customer experiences, ensuring each brand is distinctive while contributing to the strength of Rogers Sports & Media and Rogers.
- Translate consumer, fan, cultural and market insight into prioritized growth opportunities, audience segments and go-to-market plans.
- Guide brand and product alignment across content, platforms and distribution models, ensuring a consistent experience from awareness through consumption and loyalty.
- Act as a senior marketing advisor to business and content leaders, bringing a portfolio view to investment choices, market opportunities and competitive challenges.
- Audience and Subscriber Growth
- Lead always-on and tentpole marketing strategies that grow audiences for priority sports, shows, personalities, stations, franchises and platforms.
- Own the marketing strategy ac

📌 Dir. Sportsnet Marketing (Toronto)
🏢 Rogers communications
📍 Toronto