Job Description

_ OBJECTIVES/PURPOSE _

- TheProduct Manager,Oncology, with a focus onsolid tumour portfolio, will play an integral role in the evolution of Takeda Canada within theoncologymarketplace, including taking responsibility for supporting the strategies of ourGI and lung product.

- This individual will also play a role in developing andcoordinatingexecution of ourbrandplans so that we canachieve our ambition and ourcorporate leadershipin Oncology.

- As well, they will partner with our cross-functional partners to develop the best digital toolstocreate the most dynamic and personalized experiences for our customers & patients.

_ ACCOUNTABILITIES _

- Lead Brand Strategy & Planning : Develop and implement integrated brand plans through effective cross-functional collaboration, ensuring strategic alignment across all stakeholders.
- Sales Enablement: Collaborate with sales leadership to shape brand strategies and provide input into training programs and materials that empower the field force.
- Data-Driven Insights: Direct the collection, analysis, and interpretation of market intelligence. Transform insights into compelling brand narratives and leverage advanced analytics to validate opportunities, optimize the marketing mix, and maximize ROI.
- Digital & AI Integration: Champion an omnichannel approach by utilizing AI-driven tools and predictive analytics to personalize engagement, enhance customer experience, and ensure seamless integration across digital platforms .
- Forecasting & Financial Alignment: Work closely with marketing, finance,



and production teams to adjust forecasts based on real-time demand and market dynamics, maintaining alignment with budgets and financial targets.

_ DIMENSIONS AND ASPECTS _

Technical/Functional (Line) Expertise

- Deep understanding of oncology marketing, including solid tumour; ability to develop and execute integrated brand strategies.

- Skilled in leveraging market research, analytics, and AI-driven insights to inform decisions and personalize customer engagement.

- Strong grasp of omnichannel marketing and digital platforms; experience with segmentation, journey mapping, and campaign analytics.

Leadership

- Sets vision and aligns brand strategy with business objectives.

- Coaches cross-functional teams and manages external partners (agencies, advisory boards).

- Champions innovation and digital transformation across the oncology franchise.

Decision-making and Autonomy

- Makes strategic decisions on brand positioning and launch readiness.

- Applies structured problem-solving and strategic agility to complex challenges.

- Balances innovation while maintain high compliance and governance standards

Interaction





- Builds strong relationships KOLs and distilsstakeholdersinsights to ensure product is appropriate positioned in Canadian market

- Working closely with IT and OCE, tofacilitatethe delivery of personalized content for theoncology

- Maintains strong external team relationships (Agency, Specialists and their associations, Advisory groups, PAAB) by taking a leadership role in the communication

Innovation

- Drives adoption of AI and advanced analytics for customer insights and campaign optimization.

- Promotes data-driven experimentation and continuous improvement in omnichannel engagement.

Complexity

- Manages multiple brands and lifecycle stages in a agile oncology market.

_ EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS: _

- MinimumB.Sc., B. Comm. or equivalent; MBA or related advanced degree is preferred.

- Minimum of 3 years of experience in biotech or pharmaceutical brand marketing,Oncology/solid tumour strongly preferred.

- Previousbrand marketing experienceand sales experience is preferred.

- Evidence ofgood communication, analytical, planning, and organizational/project management skillsrequired.

- Proven ability to leverage digital platforms, omnichannel strategies, and AI-driven analytics to optimize customer engagement

- Computer literacy – MS Office (i.e. Word, Excel, PowerPoint, databases etc.)

- A demonstrated ability to work in teamsandwork autonomously.

- Demonstratedtrack recordon delivering results.

- Understanding of regulatory and legal requirements related to pharmaceutical marketing.

- A documented history of adhering to timelines and budg

📌 Senior Product Manager, Oncology (Toronto)
🏢 Takeda
📍 Toronto