Drive B2B demand generation through digital campaigns, lead nurturing, and conversion optimization in a commercially focused marketing role.

OpTalent is recruiting a Demand Generation Manager for a growing technology-focused organization. Own strategy, campaign development, execution, analysis, and optimization across the B2B funnel. Partner with Sales and business leadership to create qualified opportunities, improve lead quality, and support pipeline growth.

Key Responsibilities:

- Develop integrated campaigns across Google Ads, LinkedIn Ads, email, and paid social
- Own targeting, messaging, budgets, execution, tracking, and optimization
- Build landing pages, forms, calls to action, and conversion paths
- Develop lead scoring, segmentation, nurturing, and re-engagement strategies




- Report performance and recommend actionable campaign improvements

Requirements:

- Four to six years of B2B marketing experience
- Robust demand generation, digital marketing, and lead generation experience
- Hands-on experience with Google Ads, LinkedIn Ads, email, and display
- Experience with CRM and marketing automation platforms
- Understanding of funnels, qualification, conversion optimization, and pipeline development

Apply your B2B campaign, analytics, and lead generation expertise to build measurable, scalable demand programs.

📌 B Demand Generation Manager (Guelph)
🏢 OpTalent | Canada | Recruitment
📍 Guelph