Coco Atelier is the house of brands behind a rapid-growing portfolio created for children, youth and families. As part of the Mastermind Toys group, we build distinctive brands that combine product, design, storytelling, retail and digital commerce.

- Coco Village - our flagship design-driven brand for children and families.
- Coco Studio and Zylo - complementary universes that expand the Coco Village offer and its distribution potential.
- Campus13 - a tween/teen lifestyle brand inspired by pop culture and self-expression.

Our B2B ambition extends well beyond Canada. The United States is a priority growth market, and we also intend to accelerate international expansion through distributors, strategic partners and retailers. We move quickly: opportunities, priorities and constraints change, and we need someone who can turn that complexity into real commercial growth.

THE MANDATE

We are looking for a Director, B2B who will take full ownership of the Coco Atelier B2B channel across our four brands. You will be directly accountable for revenue growth, profitability and the development of our business with retailers, distributors, sales agencies and key accounts.

The mandate includes developing strategic accounts in the United States, managing and improving our network of sales agencies and independent representatives, growing a broad portfolio of independent accounts, and leading international expansion and distribution agreements.

This is a leadership role, but above all it is a highly hands-on commercial role. We are not looking for someone who manages B2B remotely through reports and sales reps. We want someone who knows the customers, takes the calls, builds the presentations, negotiates the deals, follows the orders,



resolves issues, travels into the market and personally moves significant opportunities forward.

Your objective: build a profitable, predictable and scalable B2B engine while staying close enough to the market to understand what is selling, what customers need and where the next growth opportunities are.

WHAT SUCCESS LOOKS LIKE

- Deliver measurable growth in B2B revenue and contribution to Coco Atelier profitability.
- Develop and grow major strategic accounts in the United States while building a strong pipeline of new opportunities.
- Make our sales agency and representative network productive and accountable through clear territories, goals, priorities and follow-up.
- Manage a large number of small and mid-sized accounts efficiently while simultaneously moving a small number of complex, high-value key-account projects forward.
- Open new international markets and secure strong, profitable distribution partnerships.
- Improve forecasting, sales discipline, margins, pipeline management and visibility into results.
- Turn trade shows and customer travel into meetings, opportunities, orders and long-term commercial relationships.
- Be viewed by our customers as a responsive, credible and commercially strong partner who is deeply invested in their success.

YOUR RESPONSIBILITIES

B2B ownership, revenue & P&L;





- Take full ownership of the Coco Atelier B2B channel across Coco Village, Coco Studio, Zylo and Campus13.
- Set annual revenue, margin and development targets and build the commercial plans required to achieve them.
- Own the B2B P&L; and make commercial decisions that balance growth, margin, cost-to-serve, freight, commissions and strategic value.
- Maintain a clear commercial pipeline, realistic forecasts and constant visibility into opportunities, risks and gaps versus plan.
- Prioritize accounts and initiatives according to their real revenue, margin and long-term development potential.

United States & key accounts

- Make the United States a major B2B growth engine by actively developing the retailers and partners most relevant to our brands.
- Identify, approach, develop and negotiate directly with U.S. key accounts and large retailers.
- Develop a deep understanding of the U.S. market, buying cycles, commercial expectations, margin structures, logistics requirements and vendor onboarding processes.
- Build customer-specific commercial proposals, assortments, presentations, programs and launch plans.
- Lead key-account opportunities from first conversation through account opening, ordering, launch and ongoing performance management.
- Build durable relationships with key decision-makers and continuously identify opportunities to expand assortments, volume and in-store or online presence.
- Lead, support and challenge our network of sales agencies and independent representatives across the United States and North America.
- Define territories, goals, brand priorities, prospecting expectations and performance

📌 DIRECTOR,B Sales (Quebec City)
🏢 Coco Village
📍 Quebec City