Drive customer expansion at SOCi.ai through account-based marketing, AI-enabled workflows, and data-driven campaigns supporting distributed brands. This leadership role manages two Demand Generation Managers and a Marketing Coordinator.

The Director, Customer & Partner Marketing owns programs for cross-sell, upsell, account growth, retention, and partner-sourced pipeline. You will serve multi-location brands, franchise organizations, and property businesses while collaborating with Sales, Account Management, Customer Success, Partnerships, and Product Marketing. Revenue accountability and operational efficiency remain central.

Key Responsibilities:

- Develop customer marketing strategies generating expansion pipeline and retention support
- Build account-based campaigns for complex customer buying groups
- Lead lifecycle campaigns, nurture programs, webinars, events,



and communications
- Create co-marketing programs with agencies, technology providers, and resellers
- Analyze performance data and optimize investments, workflows, and campaigns

Requirements:

- 8+ years of B2B SaaS marketing experience
- 5+ years in customer, expansion, or partner marketing
- 3+ years managing and developing high-performing teams
- Experience with Marketo, Salesforce, automation, and AI-enabled workflows
- Proven pipeline and revenue results from cross-sell and upsell programs

Lead SOCi.ai customer expansion marketing with account-based strategy, AI-enabled execution, partner collaboration, and measurable revenue accountability.

📌 Director Customer Expansion Marketing (Toronto)
🏢 SOCi.ai
📍 Toronto