Lead PPC and SEO strategy remotely for Blacksmith Agency across the USA, Canada, or South Africa. Manage specialists rather than building campaigns.

As VP of Growth Marketing, you lead the department and own its delivery. The PPC and SEO strategists report to you, while you set standards, guide channel strategy, and direct budget allocation. You oversee client results across multifamily, B2B, and technical accounts. This management seat requires agency experience, paid media and SEO depth, and accountability for team performance.

Key Responsibilities:

- Lead PPC and SEO strategists through reviews and development
- Set standards for audits, quality checks, and reporting
- Own client results and reporting accuracy across accounts




- Direct escalations for underperforming or at-risk accounts
- Guide budgets, sales commitments, and departmental hiring

Requirements:

- Seven or more years across paid media and SEO
- Previous responsibility for specialist reviews and performance management
- Working depth in Google Ads, GA4, and Search Console
- Knowledge of Meta and Microsoft Ads quality standards
- Agency experience managing many accounts concurrently

Bring agency leadership, cross-channel judgment, and client accountability to Blacksmith Agency’s PPC and SEO department.

📌 VP Growth Marketing Agency Leadership (Halifax Regional Municipality)
🏢 Blacksmith Agency
📍 Halifax Regional Municipality